Translation of online shops and product sheets
from Tournai to Mouscron and Ath
Retailers and small firms in Tournai whose next customer lives in Lille or Kortrijk. Lille twenty-five kilometres away, Kortrijk twenty: online shop, product sheets, general terms, meta tags.
1 h
To receive the costing
2
Neighbouring markets under half an hour away
XLIFF
Export and reimport
70+
Working languages
The paperwork the retail & e-commerce sector generates
A shop in Tournai has two markets within van range: France starts ten kilometres away, Flanders twenty. Add the stream of visitors drawn by Notre-Dame Cathedral and the belfry, both on the UNESCO World Heritage list. Three audiences, three ways of writing: the text that convinces a customer from Lille is not the one that convinces a customer from Kortrijk.
Websites and online shops
Pages, menus, checkout steps and error messages, pulled out through the XLIFF export of your translation plugin.
Content and findability
Title tags, meta descriptions and alt text, written with the words a buyer actually types in their own language.
Product pages
Descriptions, technical data, size guides and care advice, item by item or across a full range.
Terms and conditions
Sales terms, right of withdrawal, statutory warranty and pre-contractual wording, handled by a legal translator.
Tourism and hospitality
Accommodation websites, restaurant menus, visitor trails and stay packages for guests arriving from France and Flanders.
Campaigns and newsletters
Adverts, email sequences, posts and headline lines: here we replay the text instead of carrying it across.
The retail & e-commerce sector ten kilometres from France
Few Belgian cities have two foreign markets this close. France begins ten kilometres away and the Lille conurbation, with its million inhabitants, twenty-five; Flanders and Kortrijk are twenty away. A retailer in Tournai or Mouscron can therefore treble their customer base without leaving the region, provided they are legible to each of them. A tagline, a guarantee or a reassurance argument does not survive word-for-word transposition: they are rewritten in the target language, and your way of speaking has to survive the operation.
Selling into France raises a problem our other neighbours do not pose: the language is the same, the conventions are not. The legal references cited in your general terms, the names of guarantees, the price statements, the delivery methods and even the vocabulary of customer service differ from one country to the other. A Belgian text copied straight onto a shop aimed at France immediately reads as though it had been written for somebody else. We adapt it, without retranslating it needlessly.
We work directly in your tools, WordPress, Shopify, InDesign or an XLIFF export, and the layout comes back untouched, page titles, meta descriptions and alt attributes included. Your general terms, legal notices and returns policy, on the other hand, fall outside marketing: they go to a legal translator, because a badly rendered clause costs more than a tagline with no sparkle.
- Showcase site, WordPress or Shopify shop
- Catalogue, product sheet, sales argument
- General terms adapted to the law of the target country
- Brochure and print work, layout as you supplied it
Situations that need someone in the room
There comes a point where everything is settled out loud: a buyer sitting opposite, a demonstration to run, a contract to go through line by line.
Buying meetings
Meeting a buyer, a purchasing group or an importer, at your place, at theirs or by video call.
Trade fairs
Fairs in France, in Flanders or elsewhere in Europe, with an interpreter who stays on the stand throughout.
Training the network
Presenting a range to resellers or franchisees gathered from several countries, over one day or several.
Remote meetings
A review committee, an online demonstration or a supplier call, bookable by the hour.
Opening a Dutch version by retyping the French one, page titles included, amounts to publishing a site nobody is searching for. A buyer in Kortrijk does not use the literal translation of your French phrase, and recognises a text from elsewhere within two lines. We start from the queries people actually type in the target language, then write the page.
Four steps, from the photo to the document
One project manager keeps your retail & e-commerce file from start to finish: nothing gets lost between one contact and the next.
- 01
Send the document as it is
A phone photo will do, crooked framing included. Booking an interpreter instead? Give us the day, the address and the two languages in the room.
- 02
Price and delivery date in 1 h
The quote states the amount, the deadline and the route: sworn where an authority demands it, standard everywhere else. Nothing to pay, nothing to sign.
- 03
A linguist from the field takes over
Your text goes to someone who works with retail & e-commerce terminology daily, and a second person reads it through before anything is sent.
- 04
Delivery or on-site assignment
The document arrives by email; the stamped copy follows by registered post if a counter insists on the original. For a spoken assignment, the interpreter is there on the hour.
Are you aiming at Lille or at Kortrijk?
Pages, product sheets and tags translated inside your own tools, ready to publish with no layout work afterwards.
What changes once a retail & e-commerce file reaches us
Keywords are researched
We check what is genuinely typed before writing the page. Without that step the Dutch version exists but is never found, and the budget goes up in smoke.
The tone follows the market
An argument that lands ten kilometres south does not land twenty kilometres north. We put several wordings forward with their intent, and you pick.
The right specialist, not the first one free
A specialised text goes to a linguist who works in that field. A short deadline does not suspend the rule, it only means searching faster.
Confidentiality put in writing
Anyone who opens your file has signed a confidentiality undertaking beforehand. Files sit on European infrastructure and are wiped the moment you ask in writing.
No line added afterwards
The figure you approve at the start is the one on the invoice. Revision, layout and delivery are already inside it, with nothing surfacing at the end.
The drive is not charged to you
Reaching Tournai, Mouscron, Ath, Lessines, Péruwelz, Comines-Warneton or Beloeil costs you nothing extra in travel.
Frequently asked questions
Do we need a Dutch version separate from the French one?
If you sell to the north, yes. These are two markets, two consumer laws and two ways of addressing a buyer. We build a standalone version rather than a carbon copy, keeping your structure so that both sites remain navigable in the same way.
How do you pull the text out of our online shop?
Through the export of your translation plugin, WPML, Polylang or the module built into your platform. Not one line is retyped by hand: structure, internal links and formatting come back in place, and one reimport puts the language live.
We welcome foreign visitors in the town centre: what should we plan?
The menu, the visitor trails and the cancellation terms translated in advance, then an interpreter if you are hosting a group or a press team. On busy weekends, book early: the minimum lead time stays 24 h.
A full catalogue, what is the lead time?
Send us a catalogue export. We count the genuinely new words, deducting whatever repeats from one product page to the next, and the delivery date comes with the quote. On a large volume we deliver in batches, so publication does not hang on the last page.
Get your free quote within the hour
Send us your document or your date: firm price, precise deadline, no obligation. You then decide, with everything in front of you.